When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs
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چکیده
⁎ Corresponding author. Tel.: +86 21 25011202; fax: +86 21 65103463. E-mail addresses: [email protected] (L. Jin), [email protected] (Y. Huang). 0167-8116/$ – see front matter © 2013 Elsevier B.V. All rights reserved. http://dx.doi.org/10.1016/j.ijresmar.2013.08.005
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